Personal health is key to buying “just” food

A recent national survey found that many consumers buy local, sustainably grown food (what I’m calling “just” food) because of their commitment to personal health.  The same survey suggests that efforts to help consumers“connect the dots” between “just food” and human health would result in an increase of sales and consumption of local food.  For a look at the results of the survey from this professional marketing firm, check this link.

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